Atlantic, the language is "no more than 40% of films shown in France are of non-European origin..."

This applies to theaters. Here is the first paragraph

The 1989 EU
"Television Without Frontiers" directive and quotas implemented by the French Government limit the number of American films shown in French theaters and on French Television. The EU Broadcast Directive was passed inOctober 1989 in an effort to protect and promote the Europeancultural identity. The directiverequires that EU member-states reserve a majority (51 percent) of entertainment broadcast transmission time for programs of European origin. France lobbied hardest to pass the EU directive and has since implemented the most stringent quotas within its national system. In order to show its good faith, France even requires its TV and Movie distributors to purchase from European neighbors, without any guarantee that they will reciporicate. In the context of this case study, the principles and rationale prescribed by the French government will be examined.

www.american.edu . . .