I LOVE the new ff.com logo.
It could have been my avatar, actually.

You get :

The magnificence of Paris, and her exquisite mix of classical and moderniy;
The symbol of the wealthy European culture;
An example of the delightful and convivial French style of life;
Illustrations of France's openness to the world;

Finally, the proof of how eagerly the Americans want to see our landmarks become their standard bearers.

Bravo et Merci !